Hire an Ethical SEO Specialist

In 2006, three satisfied former clients returned to us for additional SEO work

Yes, it's true. There are a lot of freelance SEO specialists and SEO firms taking innocent webmasters for a ride. This page is about how to avoid being a victim of a scam.

The first thing to consider is the importance of hiring an ethical SEO specialist. SEO ethics is not just about being nice little boy scouts. An ethical SEO specialist will make sure your website is not penalized or even banned from the search engines.

To the outsider or the novice, SEO (search engine optimization) seems a bit like voodoo magic. Not surprisingly, website owners want some kind of guarantee. This makes them easy prey for the most common scam: a false promise.

How can you tell if a guarantee is false? Any guarantee is. A reputable freelance SEO specialist or SEO firm will not provide a guarantee, because too much is out of his control. Consider the following professions:

• A stock broker cannot guarantee that a stock will rise. The economy could tank, the CEO could skip the country, or the product could be discovered to cause cancer in children.
• A baseball player cannot guarantee the team will win. The pitcher could give up too many runs, the other teams could be really good, or he could have an off-season.
• A lawyer cannot guarantee you will win your case. The star witness could die or leave town, the judge might be in a really bad mood, the other lawyer might be a whiz.

Your search engine optimization specialist cannot guarantee results either, because the search engine algorithms can change unexpectedly, the competition might be better entrenched than appears, or the competition might start getting better optimized, too. Such promised are 100% unethical and most likely illegal.